Microsoft’s Strategy in 628 Words



Twitter is great for teaching a person to be short and sweet in their writing. Unless you continue tweets, which I never do, you’re stuck with 140 characters or less to convey complete thoughts. That’s a challenge for any writer, and if nothing else Twitter has taught me to be more concise when the need arises.

Take today, for example. I wanted to toss my thoughts on Microsoft’s strategy out into the ether, just to get them recorded in some way without needing to write an extensive post on the topic (which I’m sure I’ll do at some point soon). I’ve mentioned aspects of this strategy in other posts, but I don’t think I’ve yet covered the whole thing.

And so, I took to Twitter, and laid out my thoughts in four tweets. Total characters, 628 (87 words, if you’re counting):

Tweet #1
I’m surprised that some folks seem to be just now catching on to @Microsoft’s strategy. It’s been clear to me for awhile now.

Tweet #2
It’s simple: keep users in the @Microsoft fold via free cross-platform solutions, then pull them in later with superior Windows integration.

Tweet #3
In the meantime, keep the enterprise in the @Microsoft camp and fully support BYOD to avoid user pressure to look at alternatives.

Tweet #4
If you think about it, @Microsoft’s strategy is simply brilliant. Given the proper execution, they’ll be dominant again in 3-4 years.

And the funny thing is, that fairly encapsulates Microsoft’s strategy, as I see it, and it really is a brilliant one. Microsoft is turning its own business practice, and in turn the industry’s, on its ears. I don’t know if Google and Apple, the companies most effected by those strategies, have been able to figure out yet how best to react. Given Apple’s recent decision to make iWord online free to Windows users, it’s obvious that they’re scrambling.

Will it be 3-4 years before Microsoft regains dominance? Will it happen sooner, or later? And what does dominance even mean today, when it might very well be impossible for one company to actually control the industry for long given just how dynamic it’s become? Those are larger questions and require far more analysis. But it’s amazing what you can do on Twitter with just a handful of words when you put your mind to it.


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