Let’s be honest here: Samsung has made some really bad ads. And, they’re often way too focused on slamming the competition; as a marketer, I’ve always thought it best to focus on yourself and let your competitors fend for themselves (unless you’re T-Mobile and your CEO is John Legere, in which case all bets are off).
It’s therefore great to see that Samsung can, when they put their minds to it, make a really good advertisement. This one with Kristen Bell and her real-life husband Dax Shepherd is a case in point:
It’s classy, genuinely funny, and real. Samsung shows how its products can make an impact on someone’s life without resorting to slamming Apple. It’s refreshing, to say the least.